Lay Hiang's Portfolio

Glico Festive Pack 2010

Glico Festive Pack 2010

Glico Festive Pack 2010, 2009

Tung Shun Pte Ltd


Collaborative work with Glico Thailand to launch Chinese New Year festive gift packs in Singapore.

The festive packs tell an old Chinese folk tales, the Nian monster, in a series.

Collon: Nian monster invading the village, forcing the villagers to run for their life with their valuables.

Pretz: Villagers realised that Nian monster is afraid of loud noises. So they raise the Pretz sticks to beat the drums for noise, chasing Nian away.

Pocky: Celebrating the coming peaceful year.