Lay Hiang's Portfolio

 

About

Hello! I’m Lay Hiang, graduated with Bachelor of Fine Arts (Honors) in Visual Communication from Nanyang Technological University, Singapore. This is my 11th year in the industry. I have started as an in-house designer in my early years and later take on an Art Director role in a design agency.

I’m a perfectionist. I believe in ‘doing things right’ and not cutting corners. As a designer, I take on several personae: a performer who digests the script and present a memorable character, a marketer who knows how to strategies to your advantage, and a good problem solver when all the above fail. These challenges continue to motivate me: to observe, to think harder, to be curious and make appropriate recommendations through my designs.

I’m a fan of the big screen. Hardly missed out any blockbusters in the theatre. I’ve tried catching 2 movies in a row, impromptu, within a day. Whenever I travel, my husband and I will try to make some time to catch a movie in that country too!

Drop me a note if you are interested in keeping in touch with me. You can find me @layhiang on Twitter or email me at hiang1211 at Gmail.com.