Resume

Education

2010 . May

Nanyang Technological University
Bachelor of Fine Arts (Honors) in Visual Communication

2004 . Jul

Singapore Polytechnic
Diploma in Multimedia Technology

Participations

2014 . Mar

The Design Society Journal
One of the selected magazine covers published on The Design Society Journal issue 1

2009 . Mar

Photographers’ Stories
A photography showcase in both Ang Mio Kio Public Library and Central Public Library

2004

World Skills Competition
Represented Singapore Polytechnic in preliminary round of graphic design competition

Awards

2015

The Valley of the Deer
Marketing Events Awards 2015

Best Event Production – Gold
Best Event Ambience (Consumer) – Gold

2014

Glenfiddich Love, Lineages & Legacies
Marketing Events Awards 2014

Best Venue Experience – Bronze

2014

The Glenfiddich Experience
Marketing Events Awards 2014

Best Venue Experience – Silver

2014

The Elite Assembly
Marketing Magazine’s Agency of the Year Awards 2014

The MARKies: Best Idea – Direct Mailer
The MARKies: Best Idea – Business Events

Festival of Media Asia Pacific Awards 2014

Best Targeted Campaign

2013

Marketing Magazine’s The Marketing Awards 2013

Best B2B Event – Bronze
Best Event Ambience (B2B) – Bronze
Best Digital Integration (B2B) – Silver

Marketing Magazine’s Marketing Excellence Awards 2013

Excellence in Integrated Marketing (B2B) – Silver

2013

Sephora Hot Wheels
Marketing Magazine’s The Marketing Awards 2013

Best Pop-Up Shop – Silver

Professional Experience

2013 . Jan
2015 . Oct

GOODSTUPH Private Limited
Art Director

Conceptualise and execute creative briefs from various Account Executives
Manages a creative team of 3
Portfolios include: AXN, Balvenie, Castlery, Electrolux, Hewlett Packard, Glenfiddich, Monkey Shoulder, Reyka, Sailor Jerry, Sephora, Spa Esprit, The Straits Times, The Damn Good Shop and UOB
Job scopes include:

Establish brand tonality and visualise social media contents for various brands
Create contest Facebook tabs during campaign period
Involve in building brand materials such as brand guidelines
Design microsites and eDMs for campaigns
Provide visuals and recommendations for events and campaign constructions such as Sephora Hot Truck, The Glenfiddich Experience, The Reyka Encounter and The Valley of the Deer
Design event invites, direct mailers, collaterals and take-away gifts
Ideate and design merchandises and packaging for The Damn Good Shop
Create pre-production mood boards for shoots.
Art directs photo and video shoots
Cast talents to work with, for example, illustrators, photographers, videographers, programmers and product designers
Coordinates production and execution with various vendors

2010 . Jun
2012 . Jun

First Food Industries Pte Ltd
Graphic Designer

To reinforce corporate branding
Portfolios include: Bonmil and Glico
Job scope include:

Reinforce corporate branding through stationery design
Revamp older packaging design
Design and conceptualise new products’ packaging
Revamp Glico gift packs annually
Photograph and document products for company website
Maintain and update website
Liaise production with printers

2009 . May
2009 . Aug

First Food Industries Pte Ltd
Intern as Graphic Designer

Job scopes include:

Packaging design for in-house products
Design catalogue for the marketing team
Photograph and document products for company website

2004 . Jul
2006 . Jun

Alexander Forbes (Singapore) Pte Ltd
Communication Executive

In-house designer in Alexander Forbes
To reinforce and standardise corporate branding across the Asia Pacific region
Coordinate and adapt global materials for Asia Pacific markets
Job scopes include:

Conceptualise and design corporate brochures, advertisements, training materials
Design Intranet portal and coordinate contents for Asia Pacific employees
Organise and prepare overseas conferences

2004 . Jan
2004 . May

Pixal Pacific Pte Ltd
Intern as Multimedia Developer

Layout and design chapters of Chinese idiom comic books

Skills

Spoken Languages

English, Mandarin, Hokkien

Written Languages

English, Mandarin

Expertise

Branding, Packaging, Illustration, Merchandise Design, Event Conceptualisation and Execution

Software Proficiency

Photoshop, Illustrator, InDesign, Dreamweaver, After Effects

Programming Languages

Basic HTML, CSS